Once you followed the first part of this series and OpenX is installed on your server or you have created an account on OpenX hosted, you’re ready to create your first ad campaign.

An ad campaign can consist of multiple ads in the same block or zone depending on user defined criteria. If you notice the ads underneath the title on this site, if you come from a search engine, you see adsense, if you came from anywhere else or input the url into the address bar, you see no ads under the post titles.

This is a powerful feature in OpenX and can be used as little or as much as your imagination allows. I could have shown adsense for search engine visitors and other ads to everyone else. I can show Spanish ads to people from Spanish speaking countries or have their browser set for Spanish. There are literally hundreds of combination that can be used. I show how to set up two ads in one zone with different criteria for each in this video.

This video is the meat and potatoes of this series. Once you’ve installed OpenX, you’re done and once you’ve setup your WordPress blog with the code, that’s done. This is where you come back and add campaigns, more ads and make any changes to how you show your ads.

You get access to all three OpenX videos. OpenX is an open source program, but the support is paid. You can receive paid support from OpenX consultants or paid support from OpenX.org. It will be a lot more than what I’m charging. OpenX is free, but that doesn’t mean it’s simple. The installation process is fairly straightforward, the video is a detailed and narrated 17:13 minutes long.

To receive the password for this video click here.

This is part 2 in a series about installing OpenX. This episode shows how to create an ad campaign, web zones, creating banners and linking banners to zones.

Part 1: Installing OpenX
Part 3: OpenX Installing Ad Code in WordPress