Obscure Mania

On one of my other sites, I mentioned one of the companies I recently worked for. My goal was to take over the number one position in Google with my site instead of their own. They have absolutely no on-site or any off-site SEO for this company name / keyword, the only thing I have to overcome is age and the company name in the URL. Pretty easy. It’s not even a fair fight, but why should it be? If you have the company name in your URL, why go for anything else? If your website is only a brochure and your business doesn’t come from your website don’t bother doing anything else. But if you’re website is a recruiting tool or is your way of getting new customers, you have to make more of an effort of getting your “brochures” out in front of your customers.

This isn’t much of an exercise or even much work. This is more of a personal project. I need to find a keyword with competition like this that will make money, but that’s the goal for all of us.

I have a couple of trucking sites that have a ton of authority, age, PR, content etc… Just linking to the new site has helped it a lot. After a few weeks here’s where I’m at.

Search Engine Update

My little search engine experiment is going pretty well. Three of my sites are on the front page for just a straight clark transfer search in google. Why aren’t they number one? Age has a lot of authority in Google so it takes some work to actually knock someone out of number one that’s been there for awhile, they have their name in their URL and besides, I’ve just started. Click the screen shots to enlarge.

But if you’re searching for driving for clark transfer in Google, as of this writing my sites are 1, 2, 4, 5, and 6. While clarktransfer.com is number 7. How does one site take up two positions? The short answer is that Google believes both pages have enough authority to be listed.

I got my last paycheck fine so why do this? For one, I hate companies that treat drivers like crap. I realize I could make a career doing this, but I know this one from first hand experience and it was really easy.

What about AOL, Yahoo, MSN and other search engines? Google gets 80% of the searches on the internet, everyone else splits the remaining 20%. AOL uses Google so they don’t even count. One of the reasons why Google is number one is they are constantly looking and indexing new content. Yahoo is good if you’re looking for old information. Yahoo doesn’t seem to send out its bots or search engine spiders very often or they don’t do as much work as Google. If you look for something that happened today, Google will probably have something indexed if it’s there today. Yahoo will show sites that have been there a long time with no recent information.

MSN (who?) has the same problem as Yahoo. They don’t have enough resources to keep up with the fast changing internet. Their listings are old and most aren’t relevant to what you’re looking for.